UAE’s newest homegrown fragrance house makes its debut at Beautyworld Middle East, blending Rasasi’s rich heritage with a daring new vision for accessible luxury.
In a defining moment for the region’s fragrance industry, Canéza — a contemporary perfume house inspired by the creative legacy of Rasasi — is set to make its official debut at Beautyworld Middle East 2025. The brand introduces a collection of 22 perfumes that combine artisanal craftsmanship, timeless refinement, and an ambition to make luxury fragrances more attainable for all.
Founded by Anis Abdul Razak Kalsekar, Co-Owner of Rasasi Group and the visionary behind some of the Middle East’s most celebrated creations — including Hawas, La Yuqawam, Boruzz, and Wisam — Canéza represents the culmination of decades of expertise in fine perfumery. The new house bridges tradition and innovation, offering a fragrance experience that upholds global standards of luxury while remaining accessible to discerning consumers.
“In my years at Rasasi, I’ve witnessed both ends of the perfume spectrum — mass fragrances that compromise quality and ultra-luxury scents beyond reach. Canéza was created to redefine that balance,” says Anis Abdul Razak. “It’s about taking the craft and artistry of fine perfumery and making it accessible to those who appreciate authenticity, quality, and design.”
Canéza’s debut collection features flagship scents such as Uomo and Gold, alongside its core series — Iconic, Velvet, and Mezmar. Each fragrance embodies the finesse of European perfumery blended with contemporary character, from bright citruses and warm spices to enveloping musks, florals, and woods. Designed for both men and women, every composition is long-lasting, ethically sourced, and fully compliant with IFRA standards — a hallmark of the brand’s commitment to conscious luxury.
The philosophy behind Canéza, Modern Luxury, Made Accessible, extends well beyond the perfume itself. Every detail — from the elegantly weighted glass bottles to the minimalist, tactile packaging — has been created with purpose and precision. The brand’s sustainable approach emphasises responsible sourcing and recyclable materials, merging ethical practice with timeless design.
With the UAE’s perfume market valued at USD 748.9 million in 2024 and forecast to reach USD 1.72 billion by 2033, Canéza’s arrival comes at a pivotal time. The region’s growing appetite for premium yet accessible experiences provides fertile ground for a brand that unites craftsmanship, innovation, and inclusivity, appealing equally to loyal fragrance connoisseurs and younger, experience-driven consumers.
Honouring the philanthropic legacy of the late Haji Abdul Razzak Kalsekar, Founder of Rasasi, Canéza also seeks to extend its influence beyond commerce. The brand plans to collaborate with global organisations such as UNICEF and Red Crescent to advance education, empower women, and support environmental causes — reinforcing its belief that genuine luxury is defined by the positive impact it leaves behind.
As a digital-first enterprise, Canéza will launch through caneza.com, leading e-commerce platforms, and select retail partners across the UAE, GCC, USA, and Latin America in December 2025. A second phase of international expansion will follow in 2026, reaching Europe, India, Russia, and Southeast Asia.
Debuting at Beautyworld Middle East — the region’s premier stage for fragrance and beauty innovation — Canéza marks the beginning of a new era in perfumery. It represents a bold fusion of heritage and modernity, where scent becomes a form of art, storytelling, and personal expression.