Featuring Irish Village and Four Days of Sport and Celebration
The countdown has officially begun! With just three weeks remaining until the T100 Triathlon World Tour makes its much-anticipated return to Dubai, excitement is mounting for what promises to be one of the biggest highlights of this year’s 30×30 Dubai Fitness Challenge.
Uniting elite international athletes, local fitness communities, and sports enthusiasts from across the region, the Dubai T100 will deliver a spectacular four-day celebration of endurance, wellness, and community spirit. Taking place from 13 to 16 November, the event will combine world-class triathlon competition with family-friendly entertainment, interactive wellness experiences, and inclusive races designed for participants of all ages and abilities.
More than just a sporting event, the Dubai T100 is set to transform the city into a dynamic hub of activity, energy, and inspiration — capturing the true essence of the Dubai Fitness Challenge and its mission to make fitness accessible, enjoyable, and part of everyday life.
THE RACES: FROM FIRST-TIMERS TO PROS
Set against the Dubai skyline, this year’s Dubai T100 will host a variety of race formats tailored to all abilities. Things kick off with the Duathlon Relay on Thursday, a teamed-up race format for those who want to take on the challenge in teams of two or three. Friday welcomes young athletes to the School Aquathon at Jumeirah 3 Beach – Sunset, blending beachside fun with a swim-run race designed just for kids.
Saturday is jam-packed: the Sprint Triathlon offers a 750m swim, 20km bike, and 5km run for those looking to dip their toes into the sport, while The Music Run returns with its signature 5K fun run set to epic beats and feel-good energy. Taking centre stage, of course, is the mega T100 Triathlon, where the world’s top pros will battle it out across a 100KM endurance challenge (2km swim, 80km bike, 18km run).
On Sunday, passionate amateurs will rise to the occasion, pushing their limits on the same stunning course, starting at the golden shores of Jumeirah and finishing with the Burj Khalifa soaring overhead.
THE FOOD, DRINK & LIVE MUSIC VIBE
T100 is just as much about celebration as it is competition. This year, Irish Village headlines the spectator experience with a fully licensed bar in the Event Village, bringing their legendary hospitality to the post-race party. You’ll also find an exciting mix of food trucks serving everything from healthy snacks to indulgent race-day treats plus a traditional ice cream van parked up for the ultimate cooldown scoop.
Across the weekend, live entertainment keeps the energy high. Loop pedal artist Dan Moores will perform crowd favourites on Thursday, Saturday, and Sunday, while DJs spin high-energy sets throughout the weekend.
FAMILY ZONE & KIDS ACTIVITIES
Bringing the little ones? The shaded Kids Zone is packed with activities including The Big Red Slide, soft play areas, bouncy castles, VR games, arts & crafts stations, and lawn games, giving the whole family a reason to spend the day outdoors, moving and having fun.
RACE VILLAGE, EXPO & ACTIVATIONS
The Race Village is where it all comes together. With 15+ partner and sponsor activations, spectators and participants alike can enjoy interactive booths, product samples, fitness challenges, photo opportunities, and exclusive giveaways.
WHERE TO WATCH & HOW TO JOIN
If you’re planning to spectate, the Royal Bridge offers incredible views of the cycling portion, while the Race Village provides multiple chances to cheer on runners especially with the T100 athletes passing through six times!
To celebrate the fans as well as the athletes, T100 organisers will also be handing out spot prizes to supporters who go the extra mile to cheer on the pros and amateur participants. Prizes will include a range of great T100 merch, from back packs to T-shirts. The T100 hype squad will reward: the loudest and most encouraging fans; signpost superstars – who display the most creative or motivating sign; or simply the best dressed superfan.
HOSPITALITY OFFER: UPGRADE YOUR RACE WEEKEND EXPERIENCE
For those who want to enjoy the race in style, hospitality tickets are now available for Sunday’s T100 action, offering front-row views, premium comforts, and a social atmosphere to soak up the race-day buzz. Guests can expect shaded seating, curated catering, unlimited soft drinks, and, on the house beverage package, up to three alcoholic drinks (hops and grape) for those aged 21 and above.
Prices start from AED 295 for the soft package, AED 395 for the house beverage option, and AED 75 for children aged 10 and under (kids aged 0–3 attend free). Tickets are available until 31st October but spaces are limited. This exclusive hospitality experience is open to both participants and spectators and will be hosted in the official hospitality zone, complete with direct views of the finish line and a celebratory race-day vibe.
With live music, food, giveaways, and countless ways to get involved, whether as a participant, spectator, or supporter, Dubai T100 is more than a race; it’s a city-wide celebration of fitness, fun, and community spirit.
For more details or to register: t100triathlon.com/dubai/participate and for hospitality tickets, visit dubait100trihospitality.rsvpify.com/.