Equiti, a global fintech brand headquartered in Dubai, has joined forces with Dubai Basketball, the city’s first professional sports franchise, as the team’s Founding Partner and Official Digital Wealth Partner for the next three seasons.
As part of the agreement, Equiti’s branding will feature on the official jerseys and courtside at the Coca-Cola Arena, Dubai Basketball’s home venue, for all home fixtures. The fintech group will also connect with fans across the team’s digital platforms.
Since their inception in 2024, Dubai Basketball has made rapid progress – excelling in the ABA League and becoming the first club from the region to qualify for the EuroLeague. This ambition aligns with Equiti’s own growth story, built on discipline, teamwork, and a drive to perform at the highest level.
To mark the launch of the partnership, a retro-futuristic half-court pop-up was unveiled at the Ritz-Carlton on Jumeirah Beach on 24 September. The event drew star players Davis Bertans and Nate Mason, as well as crowds eager to experience the celebrations ahead of the signing ceremony.
Fans and VIPs in attendance were treated to a live skills showcase as Bertans and Mason took to the pop-up court, displaying their trademark shots in a lively performance inspired by Equiti’s bold “Aim higher” identity. The event continued with the interactive ‘30-Second Basket Challenge,’ giving participants the chance to win exclusive prizes.
“Innovation spikes when ambition meets discipline, and both Equiti and Dubai Basketball prove that the limits of performance can be reinvented,” said Iskandar Najjar, Equiti Group CEO & Co-founder. “This partnership goes beyond the court – it reflects our shared commitment to showcasing Dubai’s talent on a global stage, challenging convention, creating opportunities and setting a blueprint for the next era of success.”
“Together, we’re excited to empower athletes, fans, and clients to push boundaries, excel in performance, and create powerful, positive impact both on and off the court.”
Established in 2017, Equiti has grown into a global fintech leader with headquarters in Dubai and offices across Europe, Africa, Asia-Pacific, and the Middle East. Its services span online trading technology, payment solutions, physical commodity ownership, investing platforms, and multi-asset financial products, exemplifying Dubai’s role as a hub for global innovation.
Dubai Basketball shares this international ambition. After reaching the ABA League semi-finals in its debut season, the club made history by securing a five-year EuroLeague wild card, becoming the first team from the region to compete in the prestigious competition. Their EuroLeague debut will take place on 30 September at the Coca-Cola Arena against Partizan.
“Our partnership with Equiti expands the boundaries of what we thought we could bring to our fans – collaborating with such a successful home-grown brand, we really are bringing the world to Dubai. Together with Equiti, we want to create moments that capture the energy of Dubai, bringing basketball to the city and showing our fans that they are at the heart of everything we do,” said Nick Oakley, Co-Chief Executive Officer of Dubai Basketball.
Both organisations are rooted in innovation, precision, and high-performance execution, whether on the basketball court or within financial markets. The collaboration highlights their joint mission to represent Dubai on the world stage and build communities across sport, finance, and technology.