A 1994 Bugatti EB110 GT with just 685 kilometres from new. A 1955 Mercedes-Benz 300 SL Gullwing preserved for more than 70 years without restoration, retaining its original paint, original interior and exceptional condition. DEIZ Motors is not simply selling valuable cars — it is curating automotive assets whose originality, provenance and condition may be impossible to replicate.
A 1994 Bugatti EB110 GT has covered approximately 685 kilometres since leaving the factory. That’s just 685 kilometres in thirty-two years — a distance you could cover in a single afternoon.
Original paint. Original interior. One owner from new. An unusually complete factory archive to document all of it.
It is currently in Dubai, and it is for sale.
Not a dealership
DEIZ Motors launched in August 2026, and the distinction it draws is deliberate. It does not describe itself as a dealership, and it is not in the business of moving volume.
What it does is curate: collectible classics, hypercars, limited editions, motorsport cars and exceptional modern vehicles, selected on rarity, provenance, specification, condition and long-term desirability. The phrase the company uses is that it curates cars worth owning.
The inventory makes the argument better than the positioning statement does. Alongside the Bugatti there is a 2021 McLaren Elva — car 3 of 149 built worldwide — showing eight kilometres. A 2003 Aston Martin DB AR1 Zagato, 1 of 99, with 126 kilometres. A 2011 Mercedes-Benz SLS GT3 AMG race-spec collector car described as 1 of 1, and a 2012 SLS GT3 AMG 45th Anniversary, 1 of 5. A 1955 Mercedes-Benz 300 SL Gullwing in original, matching-numbers condition.
These are not low-mileage used cars. The Bugatti in particular is presented as a preserved reference example — a car kept as it left the factory rather than one that happened not to be driven.
What happens before a car is offered
The part of the business that is harder to see is the verification.
Sourcing runs through verified private owners, collectors, dealer networks and international partners. Before a vehicle is offered it goes through technical diagnostics, lift and underbody inspection, paint-thickness measurement, ECU analysis and structural assessment. Separately, its VIN, mileage, ownership record, service history, legal status and provenance are all verified.
Only then is it prepared, documented in a DEIZ quality report, and listed.
For a buyer, the rest of the process is the unglamorous half of collecting: advice on specification, market relevance, liquidity and resale outlook, then financing coordination, registration, insurance, secure transaction handling and international export logistics.
That inspection capability is not outsourced, which is where the rest of the group comes in.
The workshop underneath
DEIZ Garage opened in Dubai on 2 December 2022, and its origin had nothing to do with collectors.
Founder Boris Pustovoytov had imported twelve American restomods for a classic-car rental venture. Poor previous electrical work meant they suffered repeated cooling and reliability failures, and outside workshops could not deliver the quality or predictability a fleet of that size required. He built his own workshop instead, and the workshop became the business.
It now sits inside a group of more than 90 people, running factory-level diagnostics — STAR, ISTA/D, PIWIS III, ODIS — and an in-house four-wheel-drive dyno. Its own builds hold records: a 911 Turbo S that ran the quarter mile at Yas Marina in 9.36 seconds in March 2026, the quickest publicly recorded 992 in the GCC on that metric.
Which means the technical assessment behind a DEIZ Motors listing is done by people who spend the rest of their week inside these engines.
What comes after curation
There is a third arm arriving. DEIZ Design launches in December 2026, developing and producing automotive components and design products in Dubai — body components and aerodynamic kits, interior components, proprietary wheel designs — with the full cycle from design and engineering through production, fitment and finishing kept in-house.
The trajectory is consistent: service, then curation, then creation.
"I do not want DEIZ to remain only a Dubai automotive service business," Pustovoytov says. "The next stage is to create products here in Dubai and sell them internationally."
The Bugatti, meanwhile, sits in Dubai with 685 kilometres on it — a car that has spent three decades proving that some things are worth not using.
Partner content: this article was written by a third-party contributor and does not necessarily reflect the views of Dubai Week.
