Integrated Holistic Communications (IHC) has announced the appointment of Beatriz Meirelles as its new Business Development Director, marking her return to the agency after more than a decade.
Meirelles previously led the agency’s promotions department before transitioning to senior roles within the hospitality sector, where she worked with some of the region’s most prominent brands. Over the past ten years, she has earned a strong reputation for driving strategic partnerships, scaling large-scale events, and expanding business networks across the GCC’s competitive hospitality market.
Her career highlights include serving as Director of Sales at Groupe Barrière, overseeing renowned concepts such as Fouquet’s, Art Lounge, Paradiso, Museum Café, and L’Éclair de Génie. She also held the role of Sales & Events Manager at DREAM Dubai, where she helped establish one of the city’s most high-profile dinner show concepts. Earlier positions include Head of Hospitality at Blink Experience and key roles with Play Restaurant & Lounge, InterContinental Dubai Marina, Steigenberger Hotel Business Bay, and Solutions Leisure Group.
Recognised for her strategic mindset and dynamic leadership style, Meirelles is widely known for her relationship-building expertise and ability to connect with stakeholders at all levels, combining professionalism, trust, and confidence to deliver impactful results.
At IHC, Meirelles will spearhead business development for the hospitality division, focusing on building partnerships with hotels, F&B brands, developers, and tourism authorities. She will also lead efforts to grow IHC’s client portfolio and position the agency as a trusted communications partner for hospitality and lifestyle brands across the region.
Her appointment comes during a period of significant expansion for the GCC’s hospitality industry, driven by government-backed tourism initiatives, Saudi Arabia’s giga-projects, and Dubai’s continued rise as a global tourism hub. Agencies with deep sector expertise and established networks are expected to play a pivotal role in helping brands stand out in this highly competitive environment.
Ian Hainey, CEO of IHC, said:
“I’m excited to be welcoming Beatriz back to the team and have full trust in her fulfilling her potential here. She brings fantastic energy to the table and knows the agency extremely well. Her deep sector knowledge and strong network across the GCC will be invaluable as we continue to expand our hospitality portfolio and deliver exceptional value for our clients.”
Kimberley Bostock, Associate Director at IHC, added:
“Beatriz’s return strengthens our ability to deliver integrated, results-driven communications for hospitality clients. With her expertise in building partnerships and my team’s focus on execution excellence, we are well-positioned to help brands tell their stories in ways that resonate across the GCC and beyond.”
Meirelles commented:
“I’m thrilled to be back at IHC after more than a decade. The hospitality industry has always been my passion and I’m excited to bring together my experience from both the agency and brand sides to build meaningful partnerships that support our clients’ growth. We have big plans to introduce a new high-impact offering that organisations across the industry will want to adopt to secure success in today’s competitive market.”
Founded in 2011, IHC delivers integrated communications solutions across hospitality, lifestyle, facilities management, construction, and corporate sectors, blending PR, digital engagement, and brand storytelling to create impactful business outcomes.