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Home»Business»Jashanmal Group’s Cross Pen Makes Its Mark: Messi Signs Inter Miami Deal with Iconic Writing Instrument
Business

Jashanmal Group’s Cross Pen Makes Its Mark: Messi Signs Inter Miami Deal with Iconic Writing Instrument

By Sam AllcockNovember 12, 2025No Comments2 Mins Read
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Football icon Lionel Messi has extended his contract with Inter Miami CF until the 2028 season, marking the historic signing with the Cross Classic Century Brushed Black PVD Ballpoint Pen, distributed by Jashanmal Group. This event signifies a defining chapter in American football and underlines how a fine writing instrument can immortalise great milestones.

The chosen pen, a symbol of mastery and precision, comes from Cross, one of the world’s leading producers of luxury writing instruments. Across the Middle East and India, Cross products are represented by Jashanmal Group — a company that has been introducing global brands to regional audiences for over a hundred years.

The Classic Century line draws on 175 years of American design and craftsmanship. Its Brushed Black PVD finish blends modern style with durability, making it a favourite among professionals and leaders. Known as a mark of elegance and status, it was the ideal choice for a moment of this significance.

As Cross Pens’ regional distributor, Jashanmal Group continues its legacy of connecting customers with the world’s most distinguished brands. For over a century, the Group has stood for quality and sophistication, representing premium names across fashion, lifestyle, and retail sectors.

“We are pleased to witness Cross Pens associated with such a defining moment in sports history. Lionel Messi’s choice of the Cross Classic Century to formalize his contract extension demonstrates the universal appeal and recognition of quality craftsmanship,” said Shuja Jashanmal, Group CEO of Jashanmal Group.
“At Jashanmal Group, we are dedicated to bringing exceptional products that offer luxury and touch of elegance to celebrate life’s most significant moments. This philosophy has guided Jashanmal Group for generations, establishing us as a curator of excellence, carefully selecting brands that represent the pinnacle of quality, innovation, and prestige,” he added.

For more than a century, Cross has stood for reliability, quality, and innovation — values that align with Jashanmal’s ethos of excellence. Together, their collaboration celebrates craftsmanship recognised by global leaders, entrepreneurs, and now, one of the greatest athletes in football history.

Customers can explore the full Cross Classic Century range and other collections in-store or online at Jashanmal.com.

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Sam Allcock is a seasoned journalist and digital marketing expert known for his insightful reporting across business, real estate, travel and lifestyle sectors. His recent work includes high-profile Dubai coverage, such as record-breaking events by AYS Developers. With a career spanning multiple outlets. Sam delivers sharp, engaging content that bridges UK and UAE markets. His writing reflects a deep understanding of emerging trends, making him a trusted voice in regional and international business journalism. Should you need any edits please contact editor@dubaiweek.ae

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