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Home»Charity»LEOS Developments’ community toy drive successfully collected over 300 toys, bringing moments of happiness to children in need across Dubai
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LEOS Developments’ community toy drive successfully collected over 300 toys, bringing moments of happiness to children in need across Dubai

By Steve LaidlawJuly 28, 2025Updated:August 25, 2025No Comments2 Mins Read
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As the UAE continues to lead in values of giving and inclusion, LEOS Developments aligns its success with the well-being of the wider community

LEOS Developments, in partnership with Dubai Charity Association, hosted a successful toy drive last month, collecting over 300 toys for underprivileged children across the city.

Held at the LEOS amphitheatre in Business Bay, the initiative brought together members of the community to support vulnerable children, many of whom have been left without stable family support. The donated toys were distributed during a joyful afternoon event, where children were treated to refreshments, interactive games, and inclusive activities designed to bring joy and a sense of belonging.

“Building a community means more than creating homes; it means creating spaces where everyone, especially the most vulnerable, feels cared for and included,” said Rui Liu, Chairman and Founder of LEOS Developments. “When it comes to children without families, who face unique challenges and uncertainties, it becomes even more important that we come together to offer support and hope. While no single initiative can address every need, small acts of kindness, like this toy drive, can create moments of joy and a sense of belonging for these children that matter deeply. We hope this inspires others to contribute in whatever way they can, helping build a more compassionate and inclusive society for all.”

This initiative also builds on LEOS Developments’ wider commitment to social responsibility, following the company’s pledge to donate profits from its Kensington Gardens development and all future projects to the Dubai Charity Association in support of long-term charitable causes across the emirate. It also aligns with national efforts like Dubai’s Family Village, a government-backed residential community that provides long-term care for children without families, highlighting the importance of community-led contributions.

As the UAE continues to lead in values of giving and inclusion, LEOS Developments, by aligning its success with the well-being of the wider community, continues to set a powerful example of how business and philanthropy can work hand in hand to build a more compassionate and inclusive future.

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Steve Laidlaw
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Steve Laidlaw is an entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

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