Max Fashion, the leading value fashion brand in the Middle East and part of Landmark Group, has launched a refreshed brand identity. This marks a key step in the company’s growth as it enters a new phase focused on improved style, better quality, and continued access for all customers.
The update includes a new white logo and a clean visual style. This change reflects the brand’s modern direction and responds to the needs of today’s value-conscious shoppers. The new look focuses on simplicity and clarity, creating a shopping experience that feels more personal and easier to navigate.
The refresh comes as customers across the region look for clothing that balances quality, price, and personal style. In response, Max Fashion has updated many parts of the business. This includes product design, fabric choices, store layout, digital platforms, and marketing campaigns. All changes sit under the new message ‘Max — For the New You’. The campaign invites customers to see the brand in a fresh way and to choose clothes that feel comfortable, fit well, and reflect their identity.
Speaking on the transformation, Haroon Rasheed, Senior Head of Marketing at Landmark Group, said: “This brand refresh reflects who we are today and where we’re headed. As our customers evolve, Max evolves with them elevating design, quality, and the in-store experience, while remaining firmly rooted in our commitment to offering fashion that is accessible and affordable. The new visual identity brings a more modern expression of the brand, without moving away from the core promise our customers trust us for. ‘For the New You’ is more than a campaign; it’s an invitation to experience a refreshed Max that continues to deliver style for real life, every day.”
As part of the update, Max Fashion has improved its collections with better fits, flexible designs, strong basics, and trend-led pieces. These changes follow global fashion trends while staying aligned with regional tastes.
The update also extends to store design. Shops now offer a clearer layout that helps customers find outfits, fabrics, and seasonal ranges more easily. The brand’s digital platforms reflect the same look and feel, giving customers a smooth experience online and in-store.
This new direction strengthens Max Fashion’s position for the future. It builds on its role as a trusted value retailer while offering everyday style at fair prices. The refreshed identity supports the brand’s promise to deliver better quality, a better shopping experience, and better value for customers.
For more information, visit www.maxfashion.com