The 26th edition of Modesh World 2025 has come to a close after delivering an extraordinary season of entertainment, creativity, and family fun. Over 27 action-packed days at the Dubai World Trade Centre, the beloved ‘edutainment’ destination welcomed thousands of visitors, creating cherished memories for parents and children alike alongside the ever-popular characters, Modesh and Dana.
Organised by DXB LIVE, the experiential agency of Dubai World Trade Centre (DWTC), in partnership with Dubai Festivals and Retail Establishment (DFRE), Modesh World once again cemented its position as the ultimate indoor summer destination and a key highlight of Dubai Summer Surprises (DSS) 2025.
Spanning an impressive 13,680 square metres, this year’s edition featured five dynamic zones filled with immersive experiences and hands-on activities. Across 112 unique attractions and games, children explored creativity and discovery, while adventure-seekers enjoyed karting, quad biking, bumper cars, dinosaur rides, and an ice rink designed for families. A spectacular programme of 423 stage shows, live entertainment, and special meet-and-greets with Modesh and Dana kept audiences engaged throughout. Meanwhile, the Modesh Café and vibrant food court offered 12 diverse dining options, highlighting homegrown SMEs alongside global favourites.
Adding an educational edge, 28 interactive workshops were hosted in collaboration with 16 Dubai Government entities, inspiring children to learn through creative play. Partnering organisations included Dubai Ambulance, DEWA, Dubai Municipality, RTA, Dubai Police, Dubai Civil Defence, DET, SMCCU, Children’s City, the Community Development Authority, the Mohammed Bin Rashid Al Maktoum Knowledge Foundation, and the General Directorate of Identity and Foreigners Affairs. Guided by experts, these sessions aligned with Modesh World’s mission of fostering curiosity and learning through interactive engagement.
To celebrate the back-to-school season, the DSS Student Design Competition showcased the talent of young artists both on-site and digitally, while families enjoyed interactive games, art workshops, and hands-on creative experiences.
Modesh World will return for next year’s edition with even more magical experiences for families. For highlights and updates on the upcoming season, follow @mymodesh on social media or visit the Modesh World website.
Dubai Summer Surprises 2025 was supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners including Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
