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Home»Business»PETRONAS Lubricants International Unveils Enhanced PETRONAS Urania to Meet Evolving On-Road Transport Needs
Business

PETRONAS Lubricants International Unveils Enhanced PETRONAS Urania to Meet Evolving On-Road Transport Needs

By Steve LaidlawJuly 24, 2025Updated:August 25, 2025No Comments2 Mins Read
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PETRONAS Lubricants International (PLI) introduced the new PETRONAS Urania, its flagship range of lubricants for commercial vehicles. Designed to address the evolving landscape of the on-road transport industry, the enhanced product line is backed by the company’s proprietary StrongTech™ technology and solidifies PETRONAS Lubricants International’s position as the trusted partner for today’s owner-drivers, fleet managers, and mechanics.

PLI continues to deliver value across a shifting commercial vehicle landscape, where rising costs, technological evolution and sustainability goals are rewriting the rules of logistics and fleet performance.

PLI Regional Managing Director EMEA, Giuseppe Pedretti said, “Transportation and logistics are changing fast. From stricter emissions regulations to the rise of second-hand fleets and OEM-owned service models, the transport experts of today require lubricant partners that can be trusted to collaborate and provide counsel on the best strategies for fleet maintenance. By launching PETRONAS Urania as a dependable, high-performance solutions tailored for real-world challenges, we reaffirm our role as an enabler for sustainable growth that’s trusted every mile.”

Powered by StrongTech™ technology, PETRONAS Urania strengthens the oil structure for longer drain intervals, improved fuel economy, enhanced engine protection and maximised uptime. The launch also includes a new brand identity, simplified product navigation, and an emphasis on value-added support services.

What’s new with PETRONAS Urania:

  • Advanced technology: Selected products are now powered by StrongTech™, PLI’s advanced additive system for longer oil life, engine protection and cleanliness.
  • Simplicity in selection: Streamlined product range and improved labelling help fleet owners and owner-drivers quickly identify the right solution.
  • Future-ready compatibility: Designed to meet current and emerging emissions standards, including Euro 6 and beyond.
  • Customer-centric value: Addresses common challenges such as fuel economy, downtime reduction, and vehicle durability across a wide variety of vehicle ages and fleet types.
  • Streamlined LCV Portfolio: New compact range, consisting of 5 products in 3 different viscosities compatible with a wide range of OEMs; a low SAPs formulation with tailored benefits for each LCV tier.

PETRONAS Urania reaffirms PLI’s commitment to innovation, sustainability, and the evolving needs of the on-road transport and logistics industry. This launch builds on decades of expertise and industry partnership, anchored in PETRONAS’ proven legacy of delivering innovation – from Formula One racetracks to the toughest long-haul roads.

For more information, please visit: https://uk.pli-petronas.com/en-gb/brands/petronas-urania

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Steve Laidlaw
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Steve Laidlaw is an entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

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