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New York: Later this year, Disney will launch a version of its streaming video service, “Disney Plus”, which will include embedded advertising, a new offer that the entertainment company considers one of its “pillars” of growth.
Since the launch of Disney Plus in November 2019, Disney has chosen to offer a version of the service like its biggest competitor, Netflix, without ads.
But it offers two formats on its Hulu platform, the first with ads and the second without them, and it broadcasts ad clips during shows on its third streaming service “ESPN +”.
Kareem Daniel, head of Disney Media and Entertainment Distribution, which specializes in monetizing content and streaming services, said in a statement: “Making Disney Plus available to a wider audience at a lower price will benefit consumers, advertisers and content creators alike.” .
In response to a query from Agency France-Press, Disney did not announce the price of the new offer, which will launch in the United States “by the end of 2022” and “with plans to expand it internationally in 2023”.
In its report, Disney previously announced that “the offer, which includes ads, is one of the key pillars in achieving the target of 230 to 260 million Disney Plus subscribers by 2024.”
By launching this offer, Disney aims to become a leading player in the online advertising industry by integrating advertising management for streaming platforms and theme parks and cruises.
Since Amazon also offers a service with ads under the IMDb TV banner, only Netflix is sticking to a completely ad-free service.
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