TBWA\RAAD has been named Best Place to Work at the 2025 Campaign Middle East Agency of the Year Awards, completing a rare double after winning the global Best Place to Work title at Campaign’s worldwide awards in June. The achievement marks the first time an agency from the Middle East has secured both honours in the same year.
The consecutive awards place TBWA\RAAD among the leading workplaces in the creative sector, with its culture recognised at both regional and international level. The recognition follows a year of continued industry acknowledgment, including four straight appearances on Fast Company Middle East’s Most Innovative Companies list, with inclusion in both Advertising and Workplace categories, repeated Great Place to Work® certification, and selection as one of the Best Workplaces for Women.
“Winning at home means everything”, said Reda Raad, Group CEO of TBWA\RAAD. “This is where the culture is built, championed, and lived every day. To be recognised twice in one year, globally and regionally, proves that world-class workplaces aren’t imported; they’re created right here in the Middle East. Our Pirates have set a new benchmark, and this double win belongs to them.”
The agency’s approach to workplace change is shaped by its Disruption® philosophy. It treats wellbeing, inclusion and talent development as core business priorities rather than support functions. Results from Great Place to Work’s Trust Index™ surveys show steady gains in trust, pride and teamwork, areas closely linked to creative performance and long-term client relationships.
“Great creativity starts with great people. That’s not a tagline; it’s our operating system”, added Raad. “We rebuilt this workplace from the inside out, guided by data, anchored in inclusion, and designed for the long term. The result is a place where the best in class talent doesn’t just join, they stay, they thrive, and they produce work that moves markets.”
With both global and regional Best Place to Work titles secured, TBWA\RAAD continues to focus on growing a culture built on trust, ambition and strong ideas. The agency remains committed to developing an environment that supports its people while delivering work that challenges convention and shapes future growth.
