Bupa Arabia Cooperative Insurance has launched a new era of fan engagement by joining forces with Thmanyah, a subsidiary of the Saudi Research and Media Group (SRMG), one of the Kingdom’s leading digital media platforms, to sponsor Saudi Pro League coverage throughout the 2025 and 2026 seasons.
The collaboration underscores Bupa Arabia’s mission to integrate healthcare and well-being into daily life by engaging with millions of passionate football supporters across the Kingdom. It also aligns with Vision 2030’s wider ambition of encouraging healthier, more active lifestyles nationwide.
“Football is the heartbeat of Saudi Arabia, and we are proud to connect healthcare with this passion. Through our partnership with Thmanyah, we aim to inspire healthier lifestyles while being part of the moments that bring fans together. This initiative also extends our CareConnect platform, bringing health and wellness closer to fans both on and off the field,” said Tal Nazer, Bupa Arabia.
The partnership will ensure extensive audience engagement, with more than 2,500 brand appearances across 306 matches, as well as hundreds of studio shows and feature programme episodes. By employing advanced demographic targeting and AI-powered performance analytics, campaigns will be optimised for maximum relevance, reach, and impact across diverse audiences.
Through this collaboration with a trusted media partner, Bupa Arabia strengthens its “Care Beyond Walls” commitment and further enhances the CareConnect platform. This initiative links the excitement of football with healthcare awareness, keeping fans connected to well-being both in the stands and at home.