Stirling Hospitality Advisors has entered into a partnership with Avenew Development to support the launch of the St. Regis Residences on Dubai Islands. The project is planned as a key luxury development on Dubai’s northern coastline and forms part of the area’s wider positioning as a high-end residential destination.
Stirling Hospitality Advisors has been appointed as lead advisor for the project. Its role covers feasibility analysis, operator selection, and pre-development planning for both the hospitality and branded residences elements. This includes a full hotel feasibility study and the management of operator discussions and negotiations. The final operator appointment is expected before the end of the year.
The St. Regis Residences, Dubai Islands, will include around 250 high-end homes. The development will offer one- to four-bedroom residences and penthouses. Planned facilities include a private beach, resort-style swimming pools, a wellness centre, and private dining areas, designed to reflect the St. Regis approach to service and design.
Tatiana Veller, Managing Director of Stirling Hospitality Advisors, said:
“Our collaboration with Avenew Development on the St. Regis Residences illustrates how informed advisory and brand partnerships can shape long-term value and elevate Dubai’s luxury landscape. Dubai Islands represents the city’s next frontier of high-end living, and aligning this project with one of the world’s most recognised hospitality brands underscores the growing maturity and global appeal of Dubai’s branded residence sector.”
Aditya Rajaram, Senior Director, and Hussein Abdel Nasser, Senior Associate, are leading the advisory work. Their responsibilities include feasibility studies, brand discussions, and coordination with Marriott International and the project’s design teams to ensure consistent delivery and alignment.
Stirling Hospitality Advisors has experience across luxury hotels and branded residential assets. The firm currently oversees more than 3,500 hotel keys across three countries, with assets valued at over USD 1.25 billion. It supports developers and investors through operator selection, commercial structuring, and asset performance planning.
The St. Regis Residences are due for completion in 2031. The development forms part of Dubai Islands, a master-planned project by Nakheel, made up of five islands and more than 20 kilometres of beachfront. The project adds to Stirling’s portfolio of developments shaping the future of hospitality and residential living in the UAE.
