Author: Steve Laidlaw

Steve Laidlaw is an entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

The Honey You’re Eating Might Not Be Real: A UAE Brand Reveals What’s Really in the Jar Amid a growing appetite for wellness products and clean-label foods, one thing is becoming increasingly clear: not all honeys are what they claim to be. Anthology Honey, a UAE-based luxury brand committed to raw, authentic honey, is sounding the alarm on the global crisis of honey adulteration—and urging consumers to demand better. According to industry experts, honey is currently the third most adulterated food globally. “In the wake of the COVID-19 pandemic, the demand for honey skyrocketed, but the global supply of high-quality,…

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From fine dining to revelry, don’t let the hot weather keep you at home this summer Despite the rising temperatures, there is plenty to keep you busy without breaking into a sweat as Paramount Hotel Midtown launches a host of new happenings this month across our range of food-and-beverage outlets with everything from Cheese and Wine Nights to Ladies Night. Paparazzi Tuscan Restaurant: Perched on the 14th floor, our elegant Italian hideaway is one of the city’s best-kept secrets, where La Dolce Vita meets sky-high dining. From handcrafted pasta and velvety risottos to bold espressos and sweeping skyline views, every…

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The much-anticipated 5th PPP MENA Forum is set to take place from 10th to 11th September 2025 at the Jumeirah Emirates Towers, Dubai, solidifying its position as the region’s premier platform for public-private collaboration, investment, and policy transformation. As the Middle East continues its ambitious journey toward economic diversification and infrastructure expansion, this year’s forum comes at a critical inflection point—bringing together over 400 stakeholders from across government, finance, development, and industry. Organized by Great Minds Event Management Company, the forum will welcome decision-makers, investors, project owners, EPC contractors, and sector specialists for two days of high-level dialogue and strategic…

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June 2nd saw a fantastic turnout for the BMW Open Social at Sharjah Golf and Shooting Club, where golf enthusiasts gathered for an exciting day of competition. Hosted under sunny summer skies and proudly sponsored by AGMC, the event featured a better ball stableford format that brought out some incredible performances. The team of Mohamed Elgaddafe and Ye Liu stole the spotlight with a remarkable score of 58 stableford points, dominating the leaderboard. While both golfers contributed to the impressive total, Ye Liu delivered a standout performance, carding 8 net birdies and 7 net eagles on his own ball arguably…

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The Brooklyn Creamery, the UAE’s leading better-for-you ice cream brand, is taking your dessert routine to the next level with the launch of its 99 Calorie Caramel Crunch Sundae. Think creamy texture, rich caramel swirls, a satisfying crunch and absolutely no added sugar. At just 99 calories, this isn’t just another ice cream cup. It’s the sundae reimagined. Following the success of the 99 calorie Chocolate Fudge Sundae, the Caramel Crunch flavour was born out of popular demand from fans across the UAE. It delivers the same nostalgic indulgence of a traditional sundae, minus the sugar spike and calorie overload.…

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Happy Hour and Ladies Night with a View to Remember This summer, elevate your social calendar with a visit to Lilly’s Social House Bar and Restaurant, the hidden gem perched on the 3rd floor of Canal Central Hotel Business Bay. A favourite among in-the-know Dubai residents and hotel guests alike, Lilly’s brings together relaxed sophistication, impressive skyline views, and a daily rhythm of vibrant offers designed for the city’s discerning crowd. Step into a venue where the mood is effortlessly cool and welcoming. By day, sunlight filters through floor-to-ceiling windows, casting a golden glow over plush interiors. By evening, the…

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The latest chapter in the Aurum legacy interprets amber gourmand through a lens of contemporary elegance and timeless individuality Ajmal Perfumes, A brand long synonymous with the mastery of perfumery, announces the launch of Aurum Elixir, a unisex amber gourmand fragrance that reimagines opulence for the modern world. The latest in the iconic Aurum family, Elixir embodies Ajmal’s evolving perfume philosophy – bridging instinctive sensuality with bold sophistication. Inspired by golden nectar, Aurum Elixir is designed for the contemporary individual who seeks a scent that is layered, indulgent, and elegant. It captures the essence of golden warmth, delivering a perfume…

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Kanoo Energy, a key division of Kanoo Industrial & Energy and a part of the Yusuf Bin Ahmed Kanoo Company Limited, is set to participate in the Saudi Industry Forum 2025, scheduled from June 23 to 25 at the Dhahran Convention and Exhibition Center. The event will take place under the patronage of the Ministry of Industry and Mineral Resources. Recognized as one of Saudi Arabia’s premier industrial events, the Saudi Industry Forum serves as a strategic platform to promote industrial advancement and localization efforts in alignment with Vision 2030. It will gather policymakers, industry leaders, and innovators to discuss…

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For the first time in history, the United Arab Emirates will be represented at the World Transplant Games (WTG), set to take place in August 2025 in Dresden, Germany. A driven and determined team of organ transplant recipients and living donors will carry the UAE flag under the banner of Hayat, the National Programme for Organ and Tissue Donation and Transplantation. This landmark moment follows the UAE’s 2024 membership in the World Transplant Games Federation (WTGF), a global initiative promoting health, athleticism, and the celebration of life after transplant. The WTG is the world’s largest event for transplant athletes, donor…

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Avid golf enthusiasts can look forward to some exciting weekly competitions including hole-in-one contests and attempts to break the course record and offering some unbeatable prizes, at Hilton Dubai Al Habtoor City’s favourite sports and grill bar Loosen up, channel your inner Rory McIlroy, and make your way down to Ribs & Brews, the dynamic American sports and grill bar at Hilton Dubai Al Habtoor City this month. This welcoming destination is dialling up the energy with the launch of its brand-new Golf Simulator Competition Series, which promises to unlock guests’ competitive nature in a fun-filled environment. Taking place weekly…

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