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Home»Food & Drinks»Why UAE Dessert Lovers Are Ditching Traditional Cups for This Sundae
Food & Drinks

Why UAE Dessert Lovers Are Ditching Traditional Cups for This Sundae

By Steve LaidlawJune 23, 2025Updated:June 24, 2025No Comments2 Mins Read
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The Brooklyn Creamery, the UAE’s leading better-for-you ice cream brand, is taking your dessert routine to the next level with the launch of its 99 Calorie Caramel Crunch Sundae. Think creamy texture, rich caramel swirls, a satisfying crunch and absolutely no added sugar. At just 99 calories, this isn’t just another ice cream cup. It’s the sundae reimagined.

Following the success of the 99 calorie Chocolate Fudge Sundae, the Caramel Crunch flavour was born out of popular demand from fans across the UAE. It delivers the same nostalgic indulgence of a traditional sundae, minus the sugar spike and calorie overload. Whether you’re enjoying a mid-day break or winding down post-dinner, this dessert lets you indulge on your terms.

“We all love the joy of a sundae, but no one loves the guilt that comes after,” says Shivaan Ghai, Founder of The Brooklyn Creamery. “This new flavour is about reclaiming that moment of indulgence, giving people a smarter, feel-good way to treat themselves. Once you try it, you won’t look at regular ice cream cups the same way again.”

The Caramel Crunch Sundae is now available to order on Talabat, Deliveroo, Noon Food, and Careem. If you’re ready to ditch the usual and embrace something lighter, creamier, and cooler, this is your spoonful of joy.

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Steve Laidlaw
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Steve Laidlaw is a UK-born entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

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