Dubai, United Arab Emirates (CNN) – Beyonc made fashion history as the first beauty to wear the iconic Tiffany diamond weighing 128.54 carats.
In the new “On Love” campaign of Grammy Award-winning singer Tiffany & Co., she has adorned a gigantic section featuring her husband, singer, American rapper J-Z, one of the world’s largest yellow diamonds.
“Love is a diamond adorned with jewelry and art,” the two celebrities said in a statement Monday.
The Tiffany diamond was first mined in 1877 from South Africa.
Since then, she has been adorned by Mary Whitehouse, wife of American diplomat Edwin Sheldon Whitehouse, Hollywood icon Audrey Hepburn and American singer Lady Gaga.
The Tiffany brand is featured in a press release for the first time in Diamond’s history as part of an advertising campaign, with a photo session of Beyonc மற்றும் and J-Z.
For his part, Beyonc has shared some amazing photos on her Instagram account.
In one photo, J-Z, 51, leans back in a chair and evokes the spirit of the Hollywood icon Hepburn in a black dress, black opera gloves and elegant shoes.
Jean-Michel Basquiat’s unique collection of paintings by Equals Bay resembles the Tiffany blue signature, which provides the appropriate background.
Jay-Z adds some technique by wearing a bird’s famous Jean Schlumberger brooch on a rock in his black tuxedo.
Alexandre Arnold, executive vice president of products and communications, said in the report that the love story of Beyonc மற்றும் and J-Z is an example of contemporary love stories.
“As a brand that celebrates love, strength and self-expression, we can’t think of an iconic twin who better represents Tiffany’s values,” Arnold added.
The “About Love” campaign is scheduled to launch worldwide on September 2nd.
As part of the collaboration, Beyonc மற்றும் and J-Z also filmed a video ad featuring Beyonc நடி’s performance in the 1961 film “Breakfast at Tiffany”, the popular song “Moon River”.
The Tiffany & Co brand has announced a $ 2 million grant for scholarship and training programs for historic black universities and colleges in the United States, founded prior to the Civil Rights Act of 1964. American Community.
