Step into a season defined by sophistication, playful style, and effortless elegance as Babyshop Arabia unveils its Autumn/Winter 2025 campaign — a celebration of fashion and family captured against the romantic streets of Paris. From the glow of cafés to the grandeur of Parisian boulevards, the new collection captures the city’s timeless charm, blending childhood wonder with couture-inspired design.
At the heart of the season is Eligo, Babyshop’s signature label, renowned for its refined craftsmanship and enduring silhouettes. Reimagined through the chic lens of Paris, Eligo merges comfort with couture — balancing tailored cuts, delicate layers, and tactile fabrics to evoke a sense of timeless sophistication. From the cobblestoned cafés of Montmartre to the festive sparkle of the Champs-Élysées, each piece reflects an artful dialogue between tradition and modernity.
Crafted for boys, girls, and babies, the Autumn/Winter 2025 line embraces warmth, versatility, and style for every moment — from a crisp morning walk in the park to festive evenings with family. Rich textures, layered designs, and seasonally inspired hues come together to create pieces that blend practicality with elegance, ensuring little ones move through the season in comfort and confidence.
Each creation tells its own story — one woven with imagination, grace, and playful sophistication. For girls, the collection infuses everyday dressing with Parisian flair, where cozy fabrics meet timeless refinement. Tweed skirts, faux-fur details, sparkling buttons, and delicate bows define a wardrobe that’s both modern and charming, designed for young trendsetters who express individuality through polished silhouettes and whimsical accents.
Set against the dreamlike silhouette of the Eiffel Tower, the campaign embodies a style that transcends generations — playful yet poised, refined yet authentic. Each look captures movement, curiosity, and self-assurance, transforming everyday wear into something truly extraordinary for children who explore the world with wonder.
“This collection is more than fashion – it’s a reflection of what we stand for as a brand. Paris symbolises elegance and emotion, and that’s what our AW’25 edit celebrates: thoughtful design, quality craftsmanship, and the little moments that make family life beautiful,” says Ruban Shanmugarajah, CEO of Babyshop.
Drawing inspiration from autumn’s natural palette, the collection embraces deep burgundies, forest greens, warm caramels, and winter whites — complemented by delicate metallic tones that nod to the festive season. Luxurious fabrics such as brushed cotton, soft flannel, and plush knits are chosen to ensure warmth, comfort, and freedom of movement, perfectly capturing the spirit of an enchanting Parisian winter.