A landmark partnership set to transform hospitality operations and position Bahrain as a key regional centre for premium housekeeping solutions
Gulf Hotels Group (GHG), one of Bahrain’s most established hospitality companies, has announced a strategic joint venture with MFive Services, the UAE-based provider of housekeeping and cleaning solutions jointly owned by Abu Dhabi National Hotels (ADNH) and Metro Global. The collaboration will bring MFive Services to Bahrain, creating a new entity dedicated to setting global standards of excellence in outsourced housekeeping services.
This milestone partnership marks a defining moment for the professional housekeeping industry in Bahrain, introducing a new era of high-performance, innovative, and cost-efficient service models designed for hotels, resorts, and serviced residences across the Kingdom. The agreement was formalised in Dubai during an official signing ceremony between Gulf Hotels Group, Metro Global Pte Ltd, and Abu Dhabi National Hotels (ADNH), signalling a shared commitment to advancing Bahrain’s hospitality infrastructure.
Established in 2010, MFive Services has rapidly grown into one of the UAE’s most trusted names in outsourced hospitality operations, currently serving more than 60 hotels — including properties under major international brands. The company’s success is built upon its specialised workforce training, streamlined operational systems, and scalable service model that ensures consistent quality and optimised costs, setting a new benchmark for operational excellence in the region.
Redefining Operational Efficiency in Bahrain
Through this new venture, MFive Services aims to elevate the housekeeping outsourcing model in Bahrain by offering fully managed solutions that encompass staffing, supervision, quality assurance, and operational support. The business model delivers a complete, turnkey housekeeping department on an outsourced basis, providing the full team, from executive housekeeper to room attendants, along with daily supervision, training, operating supplies, and equipment, all aligned with each hotel’s own standard operating procedures and service levels.
Quality assurance is maintained through structured checklists, regular joint reviews, and clearly defined KPIs to ensure that brand standards and guest satisfaction remain at the heart of every operation, while hotels retain full oversight of performance.
Unlike traditional manpower suppliers that bill a fixed monthly fee, this model operates on a pay-per-room basis, converting a large, fixed payroll into a true “pay-for-productivity” cost structure linked directly to occupancy. The result is greater operational flexibility, improved forecasting accuracy, and optimized labour utilization, all driving higher service consistency and enhanced guest satisfaction, while enabling hotels to focus on their core business functions.
Commenting on the signing, Ahmed Janahi, CEO of Gulf Hotels Group, said: “Our partnership with MFive Services marks a significant milestone in bringing a proven, performance-driven housekeeping model to Bahrain’s hospitality sector for the first time. This venture goes beyond traditional outsourcing, it introduces an innovative solution that enhances consistency, controls cost volatility and maintains brand standards without compromise. By combining Gulf Hotels Group’s long-standing hospitality leadership with MFive’s operational expertise, we aim to redefine service delivery, strengthen guest satisfaction, and enable hotels across the Kingdom to operate with greater efficiency and cost optimization.”
Commenting on this transaction, H.E. Sheikh Ahmed Aldhahiri, MFive Services’ Chairman and ADNH’s Vice Chairman and Managing Director said: “This transaction marks a strategic milestone for MFive Services. It demonstrates the strong need in the Kingdom of Bahrain for the innovative and tailored services delivered by MFive Services in the hospitality sector. We look forward to growing this strategic partnership with Gulf Hotels Group so it may become the preferred housekeeping and cleaning solutions provider for hotel owners and operators in the Kingdom of Bahrain.”
Mr. Khalid Anib, Director in MFive Services and Chief Executive Officer of ADNH, commented on this strategic partnership by saying: “We believed from the beginning in the possibility to roll out MFive Services’ business model in the UAE and the region, and therefore, ADNH acquired a 50% stake in MFive Services back in 2023. Hence, this landmark partnership with Gulf Hotels Group marks an important step in MFive Services’ regional expansion strategy. We are confident that such a joint venture will deliver exceptional housekeeping and cleaning services to the hospitality sector in the Kingdom of Bahrain that exceed client expectations in terms of quality and operational efficiency.”
Max Baer, CEO of Metro Global, added: “Our entry into the Bahraini market through partnership with GHG marks a significant milestone for MFive Services. GHG’s extensive hospitality network and operational excellence provide the ideal platform for MFive Services to deliver high-quality housekeeping solutions. Together, we are creating a scalable model that can be expanded across the GCC, setting a new standard for outsourced housekeeping and cleaning services for the hospitality sector.”
A New Benchmark for the Region
The collaboration reflects GHG’s ongoing diversification strategy, expanding beyond hotel operations into support services that complement its hospitality ecosystem. This venture aligns with the Group’s vision to deliver integrated solutions that improve profitability, maintain quality standards, and strengthen Bahrain’s position as a regional hospitality hub.
