A Fresh Season For Icons, Routines, And Reimagined Wardrobes
Whether it’s back to school, back to office, or simply back to life, Levi’s® is here to mark the season with style, confidence, and iconic essentials. With the new season launch, Levi’s® celebrates the rhythm of routines with timeless denim, modern silhouettes, and elevated everyday staples. At the heart of this campaign is the Levi’s® 501®, a legendary fit that continues to define generations while evolving with them.
The 501® Family continues to shine as the centerpiece of this collection, with updated styles like the 501® 90s and the new 501® Curve, offering relaxed, vintage-inspired fits and engineered shapes that cater to a modern lifestyle. With rich textures, innovative fabrics, and unique styling, Levi’s® Icons embody versatility and a sense of identity.
For women, the 501® Curve introduces the first-ever 501® jeans tailored for curvier bodies, offering a straight-leg look with a perfected fit at the hips and waist. Paired with a shrunken 90s Trucker or a feminine blouse, it reflects a confident, customizable aesthetic. Meanwhile, the 501® 90s jeans deliver a relaxed fit that’s easy to dress up or down, whether paired with the Genuine Distressed Leather Moto Jacket or soft pastel tees from the new Perfect Tee range.
Women’s Must-Haves: Shape, Style & Statement
This season’s women’s assortment redefines denim dressing with a mix of shaping, straight, and street-style inspired fits. Standouts include the 318 Shaping Wide Leg and 314 Shaping Tailored Straight, offering sculpting support with a modern silhouette. Elevated staples like the Wedgie Straight, 725 Bootcut, 724 High Rise Straight, and 726 Flare give every mood and movement its match. But it’s the Cinch Barrel and Super Baggy Barrel fits that mark Levi’s® most fashion-forward statement this season, offering wide-leg ease and runway influence.
Pastel Perfection: Easy Tees and Layering Staples
Tops for women this season bring balance and softness to bold denim, with a curated palette of Perfect Tees in dreamy pastels like soft pink, powder blue, light grey, classic white, and muted black. Paired with classic trucker jackets and everyday button-downs, these easy staples let personal style shine while keeping things effortlessly put-together.
For Him: Heritage Fits Meet Modern Style
For men, Levi’s® delivers a head-to-toe wardrobe that honors heritage while leaning into contemporary comfort. The 501® Original remains the anchor, joined by versatile fits like the 505® Regular, a zip-fly classic with a narrow top block and straight leg, and the 511™ Slim, which offers a streamlined silhouette perfect for daily wear. For those leaning into more relaxed looks, the 568™ Loose Straight brings a slouchy, stacked ankle vibe that can go from sneakers and tees to loafers and a button-down in an instant. Levi’s® chinos return as a lightweight, everyday essential, ideal for casual or light-active environments, just add a sneaker or laid-back tech bro shoe to complete the look.
Top It Off: Polos, Graphics, and Everyday Essentials
Men’s tops continue the theme of thoughtful versatility, with a focus on a clean and modern color story. From crisp whites and deep navy tones to classic blacks and muted neutrals, the palette offers endless mix-and-match potential for any setting. The Levi’s® HM Polo, with its easy, roomier cut, pairs effortlessly with authentic button-downs, vintage-inspired graphic tees, and timeless staples. These pieces layer seamlessly, delivering looks that move with you from morning to night.
Finish the Look with Accessories That Work for School and Beyond
To tie it all together, Levi’s® invites everyone to finish their looks with the right accessories—backpacks, caps, and seasonal staples that complete the Back At It vibe. Whether you’re headed to class, exploring the city, or just showing up as your full self, Levi’s® Icons are here to help you do it in style.
Availability
Levi’s® Back-to-School Collection is now available for purchase across all Levi’s stores in the region.