The Saudi Film Commission (SFC), operating under the Saudi Ministry of Culture as one of its 11 dedicated sector commissions, has announced the opening of a new advanced virtual production soundstage at JAX Film Studios, the Kingdom’s newest premier production hub in Riyadh. Developed in partnership with internationally renowned VFX studio Pixomondo and equipped with Sony’s latest VERONA LED display systems, the purpose-built virtual production volume is now fully operational and prepared to serve high-end film and television productions. Key technical highlights include:
- 2,720 Sony VERONA Crystal LED panels featuring Sony’s flagship 2.3mm pixel pitch
- A production volume measuring 23 metres in diameter, 27.5 metres in depth, and 10 metres in height
- Integrated camera tracking, real-time rendering, and in-camera visual effects pipelines
- High-resolution photoreal environments engineered for large-scale global productions
JAX Film Studios has been created to accommodate major international and regional projects, offering two 1,500-square-metre soundstages, a dedicated VIP lounge, a premier cinema screening theatre, and fully serviced production offices and preparation areas. The facilities provide end-to-end production capability within a single integrated environment.
Abdullah Al-Qahtani, CEO of the Saudi Film Commission, said: “JAX Film Studios represents a new landmark for film production in Saudi Arabia. The investment in world-class virtual production infrastructure is a key milestone in realizing the Kingdom’s ambition to build a dynamic, globally competitive film industry. It reflects our commitment to empowering Saudi and international filmmakers with the technology, facilities, and partnerships they need to tell their stories at the highest standard.”
Pixomondo, an Oscar-winning VFX and virtual production studio whose recent work includes HBO’s House of the Dragon and The Penguin, and Apple TV’s Chief of War, brings world-class filmmaking expertise to Jax Studios.
Jonny Slow, CEO of Pixomondo, commented: “The unique combination of Sony and PXO’s innovations and expertise will make Riyadh a focal point for virtual production in the region. Together with the Saudi Film Commission, PXO and Sony add significant value to all productions by enabling filmmakers to push creative boundaries with confidence.”
Sony Group President and CEO Hiroki Tokoki remarked at the opening ceremony: “Today’s JAX Stage opening is the result of years of investment and innovation to deliver virtual production at scale – from the development of extraordinary Sony LED panels to the integration of Pixomondo’s virtual production services and talent. I would like to thank our teams at Pixomondo and Sony, who combine the technical expertise, engineering excellence, and operational experience to deliver creative freedom in virtual production, and the Saudi Film Commission and the Ministry of Culture for their commitment and partnership in building this remarkable stage.”
Abduljalil Alnasser, General Manager of Sector Development & Investment Attraction, added: “With JAX Film Studios, we are redefining the production landscape in the region. Our collaboration with Sony and Pixomondo brings together cutting-edge technology and expertise under one roof. Their depth of knowledge and commitment to excellence ensured that every detail, from pixel pitch to system integration, was world-class.”
Jaime Raffone, Sr. Virtual Production Manager at Sony Electronics, added: “As a global leader in innovation and technology tailored for creators, Sony Electronics collaborated with VFX powerhouse Pixomondo on this world-class project with the Saudi Film Commission. While many manufacturers offer individual solutions within the production process, Sony sets itself apart by providing cohesive, end-to-end workflow solutions for Virtual Production, supporting creators throughout every stage of the project.”
Situated in the JAX District of Diriyah, part of Riyadh’s emerging creative landscape – a dynamic hub for art, culture, and innovation – JAX Studios offers direct access to five-star hotels, close proximity to King Khalid International Airport, and a growing ecosystem of media and production services and talent, making it a premier destination for local and international filmmakers.