SKH Private Family Office and Rotana have confirmed the AED 500 million acquisition and redevelopment of The Cove Rotana Resort in Ras Al Khaimah. Under the agreement, SKH Private Family Office will acquire and invest in a full transformation of the property, while Rotana will resume complete management and operational control for a further 15-year term beginning 1 December 2025. The collaboration signals a new chapter for one of the emirate’s most recognisable resort destinations and reflects sustained confidence in the UAE’s tourism and investment landscape.
The agreement was formalised during an official signing between Mr Saqr Kamal Hasan, Founder and Chairman of SKH Private Family Office, and Mr Makram El Zyr, Corporate Vice President of Development at Rotana, in the presence of senior hospitality industry leaders and strategic stakeholders.
The partnership, facilitated by Rasmala Investment Bank acting as financial advisor, highlights SKH Private Family Office’s dedication to advancing high-quality hospitality projects across the UAE.
Rotana will oversee the resort’s operations, guest experience, and commercial performance throughout the redevelopment phase, reaffirming the company’s operational expertise and long-standing relationships with property owners across the region. The move underscores Rotana’s commitment to delivering consistent brand standards and enhanced value for guests and partners.
Philip Barnes, CEO of Rotana, said: “The Cove Rotana Resort has long been one of our most beloved properties, and we are proud to lead it into this exciting new chapter. Working alongside SKH Private Family Office, we’re combining vision with experience to shape a resort that truly reflects the spirit of Ras Al Khaimah and the Rotana brand. This partnership is about more than management—it’s about delivering the best possible experience for our guests and ensuring every stay reflects the warmth, quality, and care that define Rotana.”
Mr. Saqr Kamal Hasan, Founder and Chairman of SKH Private Family Office, said: “At SKH Private Family Office, our vision is to redefine the hospitality landscape through investments that create lasting economic and social value. The signing of our management agreement with Rotana reflects a shared commitment to excellence, sustainability, and regional authenticity. The transformation of The Cove Rotana Resort represents our ambition to deliver world-class guest experience in alignment with the United Arab Emirates’ vision for responsible investment and tourism leadership. We are confident that this next phase will reinforce the resort’s position as a flagship destination in the region, driven by focused strategy and long-term impact.”
The AED 500 million investment includes the acquisition of the property and a complete renovation of guest rooms, villas, dining venues, and leisure facilities. The masterplan also introduces enhancements to the resort’s architecture and exterior design, the development of new towers offering panoramic sea views, and the integration of advanced sustainability standards. The redevelopment aligns with Ras Al Khaimah’s tourism growth strategy and the UAE’s wider ambitions for sustainable hospitality leadership.
With Ras Al Khaimah welcoming more than 1.3 million visitors in 2024 and targeting 3.5 million by 2030, The Cove Rotana Resort is strategically positioned to support the emirate’s expanding tourism sector. The collaboration between SKH and Rotana reinforces investor confidence in the UAE’s hospitality infrastructure and highlights the region’s readiness to support visionary tourism-led development.