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Home»Education»AnaAkhtar and the University of Jordan Sign MoU to Advance SEB Learning Across the MENA Region
Education

AnaAkhtar and the University of Jordan Sign MoU to Advance SEB Learning Across the MENA Region

By Steve LaidlawOctober 23, 2025Updated:October 24, 2025No Comments2 Mins Read
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UAE-based AnaAkhtar, the first EdTech platform in the MENA region dedicated to social, emotional, and behavioral (SEB) development, signed a Memorandum of Understanding (MoU) with the University of Jordan to advance SEB learning through collaborative research, joint academic efforts, and regional cooperation.

The MoU was signed by H.E. Dr. Nathir Obeidat, President of the University of Jordan, and Ms. Eman Al Otaibi, Founder and CEO of AnaAkhtar, in a ceremony underscoring a shared vision to integrate well-being, behavior, and emotional growth into the core of education.

The event was honored by the presence of H.E. Prof. Dr. Adnan Badran, Chairman of the Board of Trustees at the University of Jordan and a global advocate for education and science, whose presence highlighted the national and regional significance of this collaboration.

Eman Al Otaibi commented:

“The AnaAkhtar platform is already developed and has been piloted across selected schools in the region. We aim to deepen its academic foundation and explore meaningful ways to support students, families, and educators across the Arab world.”

The AnaAkhtar platform provides culturally contextual, interactive tools designed for students, parents, and educators working on behavioral development. This collaboration will focus on academic integration, contextual relevance, and shared educational impact across Jordan and the broader MENA region.

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Steve Laidlaw
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Steve Laidlaw is an entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

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