UN Tourism and the Fédération Internationale de l’Automobile (FIA) have officially launched the UN Tourism Awards for Excellence in Sustainable Sports Tourism powered by FIA.
The awards, featuring four categories, aim to honour initiatives that demonstrate excellence in sustainability, innovation, social impact, and strong public-private partnerships within the sports tourism sector. By recognising these efforts, the awards encourage responsible practices that align with the United Nations’ Sustainable Development Goals.
The four award categories are:
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Most Sustainable Sport Event
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Community Impact in Sports Tourism
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Innovation in Sports Tourism Development
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Outstanding Public-Private Partnership in Sport Tourism
The launch builds upon the strategic partnership established between UN Tourism and the FIA in September 2024 to promote collaboration in areas where tourism, sport, and sustainable mobility intersect.
UN Tourism Secretary General, Zurab Pololikashvili, stated: “These Awards reflect the growing recognition of sports tourism as a strategic driver of sustainable development, social cohesion and innovation. We are proud to partner with our Affiliate Member FIA to honour the efforts of those making a meaningful impact through sport and tourism.”
FIA President, Mohammed Ben Sulayem, added: “Sport and tourism are both powerful drivers of economic growth, cultural exchange, and community development. This partnership with UN Tourism, and these Awards, will not only celebrate best practice but also inspire others to create positive change. Together we can build a future where sport continues to unite people and benefit societies worldwide.”
Sports tourism remains one of the fastest-growing sectors globally, reaching a market value of $609 billion in 2023 and projected to grow to $2.3 trillion by 2032. The new initiative highlights exemplary projects that are shaping the future of this dynamic sector.
The awards are open to UN Tourism Members, FIA Member Clubs, and other stakeholders working within sports and tourism. UN Tourism and FIA invite all eligible organisations to participate in this first edition – a unique opportunity to showcase how sport and tourism can work together to advance sustainability.