- Majid Al Futtaim Holding becomes the first entertainment and lifestyle partner for Diriyah Square, marking a pivotal milestone in the destination’s retail journey.
- The development will feature a state-of-the-art VOX Cinemas multiplex, offering an unrivalled cinematic experience.
- Seven internationally renowned brands will debut at Diriyah Square: lululemon, Crate & Barrel, CB2, AllSaints, Shiseido, Abercrombie & Fitch, and Hollister.
- Collectively, the cinema and retail stores will span a total Gross Leasable Area (GLA) of 13,167.41 sqm.
Diriyah Company has unveiled a landmark agreement with Majid Al Futtaim Holding, a leading name in communities, retail, and leisure across the Middle East, Africa, and Central Asia. The partnership will introduce a next-generation VOX Cinemas multiplex alongside seven premier global lifestyle brands to Diriyah Square, the prestigious new premium lifestyle precinct.
This agreement positions Majid Al Futtaim Holding as the first major lifestyle and entertainment partner for Diriyah Square, bringing a dynamic mix of fashion, home furnishings, and beauty brands to the heart of the district. The lifestyle retail outlets will occupy approximately 5,534.48 sqm, while the VOX Cinemas multiplex will span 7,632.93 sqm, with a combined total GLA of 13,167.41 sqm.
Among the highlights is the launch of the first standalone retail store in Saudi Arabia for the Japanese beauty brand Shiseido. Additionally, lululemon, Crate & Barrel, and Abercrombie & Fitch will open flagship stores at Diriyah Square, complemented by new locations for popular brands AllSaints, CB2, and Hollister.
The agreement was formalised at Diriyah Company’s headquarters by Jerry Inzerillo, Group Chief Executive Officer of Diriyah Company, and Ahmed Galal Ismail, Chief Executive Officer of Majid Al Futtaim Holding, in the presence of senior leadership from both organisations.
Jerry Inzerillo, Group CEO of Diriyah Company, commented on the partnership, “We are enormously proud to partner with Majid Al Futtaim, one of the region’s giants in lifestyle and entertainment. Their decision to bring this exceptional portfolio of brands to Diriyah, including three flagship stores, is a testament to the confidence the retail community has in our vision. Diriyah Square will be a place of discovery and delight, and this partnership is a foundational step in creating an unparalleled shopping and entertainment destination for residents and visitors alike.”
Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, said “Diriyah is poised to become a global beacon of culture, heritage, and innovation, and we are proud to contribute to this transformative national project. Our partnership with Diriyah reflects our unwavering commitment to enriching everyday life through exceptional retail and entertainment experiences, while supporting the Kingdom’s ambitious Vision 2030. With our diverse brand portfolio, world-class VOX Cinemas, and immersive lifestyle concepts, we are confident in our ability to help shape Diriyah Square into a vibrant, pedestrian-first destination that seamlessly blends modern retail with the rich traditions and heritage of the Kingdom.”
Diriyah Square is designed to unite international brands with authentic Saudi luxury concepts in a pedestrian-friendly environment that harmonises culture, leisure, and entertainment. Upon completion, it will host more than 400 leading retail brands, luxury boutiques, and fine dining experiences.
This partnership follows the recent award of a $600 million (SAR 2.249 billion) contract to Salini Saudi Arabia Co. Ltd. for the construction of Diriyah Square, which will be built above one of the world’s largest underground car parks with over 10,500 spaces.
Part of Saudi Vision 2030, the larger Diriyah development is projected to contribute approximately $18.6 billion (SAR 70 billion) to the Kingdom’s GDP, create around 180,000 jobs, and house an estimated 100,000 residents once complete.