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Home»Lifestyle»Ajmal Perfumes Launches ‘Whiffs of Wonder’ – A Back-to-School Fragrance Collection for Children
Lifestyle

Ajmal Perfumes Launches ‘Whiffs of Wonder’ – A Back-to-School Fragrance Collection for Children

By Steve LaidlawAugust 21, 2025Updated:August 25, 2025No Comments2 Mins Read
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Ajmal, the region’s premier fragrance house with over 74 years of heritage, has unveiled Whiffs of Wonder, a playful and enchanting back-to-school collection featuring six unique fragrances designed especially for children.

Now available across Ajmal stores in the GCC, the Whiffs of Wonder collection introduces six delightful scents: Lady Farasha, Little Prince, Hannah Banana, Adventure Bay, Pink Princess, and Sea Cruiser. Each fragrance has been carefully created to reflect children’s diverse personalities, inspiring joy, confidence, and creativity with every spray.

Drawing on Ajmal’s rich storytelling legacy, the collection celebrates self-expression and youthful energy. From the soft elegance of Pink Princess to the spirit of discovery in Adventure Bay, these fragrances invite children to embrace the school year with positivity and imagination.

“Our vision for Whiffs of Wonder was to create a fragrance experience tailored for young minds and hearts,” said Abdulla Ajmal, CEO of Ajmal Group. “We believe scent can be a powerful part of self-confidence and expression, even from an early age. This collection is our way of making the back-to-school season feel more personal and memorable – ultimately, more Ajmal.”

The fragrances are gentle on young skin, formulated with high-quality, sustainable ingredients that ensure safety while preserving the luxurious Ajmal sensorial experience.

With Whiffs of Wonder, Ajmal Perfumes introduces children to the art of fine fragrance from an early age, turning everyday routines into memorable moments. Designed to make the return to school fun, uplifting, and fragrant, the collection blends Ajmal’s craftsmanship with a sense of youthful wonder.

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Steve Laidlaw
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Steve Laidlaw is an entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

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