Truecaller Insights Underscore Nation’s Digital Security Strength and Opportunities for Clearer Communication Ahead of Eid Al Etihad
November 28, 2025 As the UAE prepares to mark its 54th National Day, the latest figures from Truecaller paint a detailed picture of mobile safety and communication habits across the country. Despite ranking 11th in overall spam volume regionally, confirming its status as one of the Middle East’s most digitally protected nations, the data reveals that calls linked to the financial sector continue to dominate users’ unwanted contact reports.
Key Insights: With families set to reconnect and mark the Spirit of the Union, ensuring smooth communication becomes increasingly important. Truecaller’s findings highlight the main disruptions experienced by UAE residents:
- Financial Sector Leads Reports: Banking-related calls represent 19.4% of all reports submitted by users—almost twice the volume of general marketing calls, which sit at 10%.
- Sector-Wide Impact: When combining reports for banking, insurance and wider financial services, the sector accounts for nearly 30% of all unwanted interactions.
- Strong Regional Position: Despite these targeted issues, the UAE still maintains one of the lowest overall spam rates in the Middle East, backed by robust digital regulations and national cybersecurity efforts.
“The UAE’s remarkable progress in digital security is a testament to its vision for a connected future,” said Rishit Jhunjhunwala, Global CEO at Truecaller. “As the market evolves, we see tremendous opportunities to enhance trust and transparency in communication. Our role is to support this journey by empowering residents and businesses with tools that make every interaction meaningful.”
Truecaller is urging residents to make full use of its identification and verification features to separate vital service-based calls from unwanted solicitations, helping ensure a secure and uninterrupted communication experience during National Day celebrations and into the year ahead.