Hitit and Pegasus Airlines have reached a major milestone in modern airline retailing innovation. Powered by the Hitit Oxygen platform, now recognised as the world’s most extensive live Modern Airline Retailing system, Pegasus can seamlessly retail a wide range of additional travel products—not only through its own digital channels, but also via global indirect distribution networks. This development significantly enhances the passenger journey and establishes both companies as leaders in aviation’s ongoing digital evolution.
Hitit, ranked among the world’s top three global airline and travel technology providers, has partnered with Pegasus Airlines—one of Türkiye’s most forward-thinking carriers in technology adoption—to create a new global benchmark. The companies are presenting this achievement through a joint case study focused on the Hitit Oxygen platform, now officially acknowledged as the largest live Modern Airline Retailing deployment in the industry.
Within aviation, where margins are often tight, broadening revenue streams is increasingly essential. This means going beyond basic ancillary services to deliver high-value travel offerings across both direct and indirect channels. To support this shift, Hitit introduced Hitit Oxygen, widely viewed as a major technological advancement within global aviation, developed in collaboration with Pegasus as the launch partner.
Central to this progress is the Hitit Oxygen Offer and Order Management System, fully aligned with IATA’s NDC and ONE Order frameworks. With Pegasus implementing the system at scale, Hitit Oxygen now stands as the most comprehensive live Modern Airline Retailing solution operating anywhere in the world.
Over 12 million passenger transactions expected by end-2026
With Hitit Oxygen, Pegasus can now deliver both flexible and personalized offers to passengers booking through indirect sales channels, whilest also driving ancillary revenue growth and streamlining operational processes. The system, already in active use, is expected to process more than 12 million passengers by the end of 2026.
This transformation, playing a critical role in Pegasus’s digitalization strategy, has created a benchmark success story for both the airline and the technology provider. The joint case study prepared by Hitit and Pegasus details the benefits of modern airline retailing for passengers, and highlights the new business models it introduces to the industry.
Nevra Onursal Karaağaç, CEO of Hitit, commented on the collaboration: “The airline industry is undergoing a major transformation amid narrow profit margins and intense competition. With Pegasus, the implementation of Hitit Oxygen not only delivers operational efficiency but also enables passengers to enjoy a far more personalized and seamless experience. We are proud that this shared success story contributes to shaping the future of modern airline retailing.”
Güliz Öztürk, CEO of Pegasus Airlines, highlighted that digitalization is central to their strategy for delivering a seamless and enriched guest experience throughout the entire travel journey. “Pegasus has successfully adapted to IATA’s latest digital standard, OOMS (Offer and Order Management System), through the Hitit Oxygen. This integration allows us to offer travel-related ancillary products, fully integrated with flight tickets, across indirect sales channels. This innovation aims to ensure that our guests can experience a cohesive and enhanced journey through various sales channels.”
The case study, jointly prepared by Hitit and Pegasus, serves as an encouraging example of a business partnership for other airlines seeking to embark on their digital transformation journey in the aviation sector.
