Global AI device ecosystem brand HONOR has officially opened its ALPHA Global Flagship Store at Shenzhen Bay MixC, positioning it as an “AI Smart Living Innovation Hub” — a place where advanced technology meets cultural creativity.
HONOR ALPHA PLAN: Turning Vision into Reality
Following the unveiling of the ALPHA PLAN at MWC Barcelona 2025, which highlighted HONOR’s transformation from a smartphone manufacturer to a global leader in AI device ecosystems, the launch of the Shenzhen Bay flagship store marks a defining milestone in bringing that vision to fruition. The store reflects HONOR’s dedication to an open, collaborative, and value-sharing AI ecosystem.
Drawing inspiration from the scenic surroundings of Shenzhen Bay, the HONOR ALPHA Global Flagship Store offers an open, tranquil environment that integrates advanced technology with human-centred design. Every aspect embodies HONOR’s philosophy of uniting innovation with cultural elements.
The store’s layout is intuitively arranged around core AI-powered lifestyle scenarios. In the All-Scenario Experience Zone, cutting-edge devices – from smart travel to home entertainment – are displayed to showcase how AI can seamlessly enrich everyday living.
“The world’s first Alpha flagship store, launched this time, is the result of Honor’s collaborative efforts with a range of industry partners.” said Jian Li, CEO of HONOR Device Co., Ltd. “It not only brings together technical inspiration and cutting-edge innovation, but also seamlessly integrates AI into every device, every scenario, and every consumer experience—maximising industrial value and unlocking human potential.”
Immersive AI Encounters: Connecting with Intelligence
A dedicated YOYO Zone highlights HONOR’s AI assistant across four key functions: AI lifestyle, AI assistance, AI content creation, and AI companionship.
This next-generation AI agent is equipped with advanced visual perception, memory, and task-execution skills. For example, YOYO can remember specific user preferences such as “I prefer seats with a view” and proactively act on them – from planning future itineraries to suggesting restaurants that suit individual tastes. This intuitive interaction illustrates the potential of a truly humanised AI experience.
Among the standout attractions is the AI Inspiration Café, a social space designed for technologists, creators, and visitors to engage in conversation over coffee. To commemorate the store’s launch, HONOR is hosting a series of live creative performances and interactive sessions to offer entertaining and enriching experiences for all ages.
The HONOR ALPHA Global Flagship Store is set to become a new cultural and technological landmark in Shenzhen. Now open to the public, it invites visitors from around the world to explore HONOR’s latest innovations and discover its vision of AI-driven living firsthand.