New spa opens on Palm Jumeirah with a focus on calm, care and personal wellbeing
Th8 Palm Dubai Beach Resort has opened Pure by Serenity, a new spa concept that launched on 5 December 2025. The opening adds a new wellness chapter to the resort and reflects the same design-led and lifestyle-driven approach that defines Th8 Palm Dubai Beach Resort as a boutique destination on Palm Jumeirah.
Pure by Serenity offers a quiet, enclosed space designed to provide a break from daily routines. The spa includes three treatment rooms, two of which are double rooms suited to shared treatments. Guests can also book a thermal suite, either on its own or alongside a treatment, allowing for a longer and more structured relaxation experience.
“Th8 Palm Dubai Beach Resort continues to grow as a boutique luxury lifestyle destination. Pure by Serenity strengthens this direction by introducing a well-being experience shaped around personal preference. It reflects our vision for lifestyle hospitality, where design, service and individuality come together in a way that feels seamless to the guest.” said Dany El Mahgiub, Complex General Manager, Th8 Palm Dubai Beach Resort and Wyndham Residences, The Palm.
Serenity – The Art of Well-Being is a Portugal-based wellness brand known for its holistic approach across large destinations that combine spa care, fitness, nutrition and thermal facilities. Pure by Serenity adapts this approach to a smaller setting while keeping the same focus on structured care and quality. The treatment menu includes massages, facials and signature rituals using Thalgo marine products and Voya seaweed-based formulations.
“After establishing Serenity in Dubai, it’s been a pleasure to introduce a tailored version of the brand to the region. Pure by Serenity reflects our focus on thoughtful care, innovation and the artistry of true spa practice. We create places where well-being is not just offered, but lived.” said Maria d’Orey, Founder and Global Director of Serenity – The Art of Well-Being and Pure by Serenity – The Art of Spa.
The addition of Pure by Serenity supports Th8 Palm Dubai Beach Resort’s wider focus on lifestyle and wellbeing. The spa forms part of the resort’s ongoing development, offering guests a space dedicated to rest, recovery and personal care in a coastal setting.
Pure by Serenity has been open since 5 December 2025 and welcomes hotel guests and local residents seeking a calm spa experience by the sea.
