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Home»Business»Ellington Properties advances digital innovation in real estate, supports Dubai’s property tokenization initiative
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Ellington Properties advances digital innovation in real estate, supports Dubai’s property tokenization initiative

By Steve LaidlawOctober 29, 2025Updated:October 29, 2025No Comments2 Mins Read
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  • A residential unit at Kensington Waters selected as Dubai’s second tokenized property, supporting broader access to real estate investment
  • Fractional ownership starts from AED 2,000, backed by official certification and powered by blockchain technology
  • The unit sold out within one minute of launch, reflecting strong market appetite for fractional ownership
  • This collaboration aligns with national efforts to redefine property ownership models and expand opportunities for a new generation of tech-savvy investors
Ellington Properties, Dubai’s leading design-led real estate developer, has announced its support for the emirate’s second tokenized property initiative, reinforcing its commitment to innovative real estate solutions. As part of this milestone project, Ellington has contributed a residential unit at Kensington Waters, a premium development located in Mohammed Bin Rashid City, enabling fractional ownership through secure, blockchain-based digital tokenization.
The initiative marks a significant step forward in democratizing real estate investment. With investment entry points starting from AED 2,000, tokenized shares of the unit at the Kensington Waters offer broader, more inclusive access to Dubai’s thriving property market. Moreover, each share is backed by official certification and powered by blockchain technology, ensuring transparency and security.
Joseph Thomas, Co-Founder of Ellington Properties, said: Supporting this transformative national initiative reflects our commitment to innovation and to making design-led real estate more accessible. We believe real estate tokenization is a major leap forward in reshaping how people interact with and invest in property, and we are proud to be among the first developers in Dubai to embrace it.”
This collaboration not only reinforces Ellington’s forward-thinking approach but also supports Dubai’s broader vision of solidifying its position as a leading hub for the world’s most thriving digital economy. By supporting the integration of blockchain technology with real estate, Ellington Properties aims to redefine property ownership models and expand opportunities for a new generation of tech-savvy investors.
The selected property, Kensington Waters, exemplifies Ellington’s commitment to thoughtful design and modern living. Recently handed over, the development is inspired by the natural elements of water, echoing wellness, health, and happiness, offering a haven of beauty in the heart of Mohammed Bin Rashid City.
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Steve Laidlaw
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Steve Laidlaw is an entrepreneur, strategist, and founder of several high-growth ventures across Dubai and the UK. Based in the UAE, Steve is the CEO of Digital24, a media and reputation consultancy helping businesses build brand visibility and online authority across the MENA region and beyond. With over 20 years of experience in digital PR, content syndication, and strategic consulting, Steve has worked behind the scenes and on the front lines of brand transformation. His wider portfolio includes 24Black, a performance-driven advisory suite for founders and agencies, and Seven Yachts, a premium charter and yacht management company he co-owns and operates with his wife Clare in Dubai. Steve writes on topics including content strategy, digital reputation, founder branding, and what it really takes to scale in fast-moving markets like Dubai. His style is clear, actionable, and rooted in real operational experience. Follow him on LinkedIn or visit stevelaidlaw.com to learn more.

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