On Wednesday, Dubai’s Executive Council and China’s Huawei Consumer Business Group signed a deal that will make the Dubai Font a standard, pre-loaded font for all of the Huawei tech.
Words: Tally Sargent
What does this mean? The Dubai Font will officially be available in the as-yet unnamed new Huawei flagship smartphone, which launches in the Middle East later this year, and then to the rest of the world by next year.
The signing for the partnership took place on Wednesday and was attended by the Assistant Secretary General of Dubai’s Executive Council, Ahmad bin Amer Al Mahri and the President of Huawei Consumer Business Group for Middle East and Africa, Jiao Jian.
Dubai Font launched in April this year is free to download, and is also available in 23 other languages on Microsoft Word and social media platforms like Instagram and Twitter.
Combining both Arabic and Latin text and representing Dubai’s broad cultural mix, The Crown Prince of Dubai and Chairman of the Executive Council, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum says the Dubai Font “combines the authenticity of the past and the aspirations of the future”.