Out with the old – Dubai Police have a new look for 2018.
Major General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, unveiled the force’s new corporate identity as he launched the new-look green Dubai Police logo, the Smart Application and the Dubai Police website.
Police stations across Dubai replaced their flags and the Burj Al Arab was also lit up with the revised logo. Based on three principles – smart, secure, together – the new brand identity even popped up on the big screens in New York’s Times Square.
هوية #شرطة_دبي الجديدة تعرض في التايمز سكوير في #نيويورك. #نتواصل_ونحمي_نبتكر_ونبني
Dubai Police new brand identity got showcased at #NewYork Times Square.#SmartSecureTogether#DubaiPolice pic.twitter.com/N19apMh4T1
— Dubai Policeشرطة دبي (@DubaiPoliceHQ) January 5, 2018
The force is probably best know worldwide for its fleet of impressive patrol cars, which have now been joined by a Bentley Bentayga. The 12 cylinder, six-litre engine make it the “fastest SUV ever built”, say manufacturers.
As well as banking on its speed for catching criminals, Dubai Police hope it will help them “reach out to residents, especially the youth, on traffic safety”.