Dubai has time and time again proved its knack of breaking Guinness World Records or creating new ones, no matter how weird and wacky they sound.
Words by Aroma Kumar
Our favourite emirate has a flair to be avant-garde as shown by the creation of the world’s longest selfie stick and let’s not forget, the world’s tallest building. At Dubai Week we admire the inventiveness and creativity these projects involve and want to break news of an upcoming Guinness World Record attempt by Procter and Gamble (P&G).
The massive American company’s Leave Your Mark campaign aims at restoring the humble Ghaf tree – the endangered national tree of the UAE – by planting thousands of trees across the nation.
Okay, so how to we take part?
Tree lovers can head to the Jebel Ali Beach Hotel on 2nd August to take part in this record-breaking feat and potentially be part of making history.
Until then, for every P&G product you buy at Carrefour, the corporation will plant a tree on your behalf during a Guinness World Record attempt for the most seeds planted in one hour. This shouldn’t be hard, as the firm makes scores of detergent and shampoo brands.
The company hopes to reach a target of 20,000 seeds, which will be mosaicked to resemble the Year of Zayed logo, as a tribute to the Father of the Nation and his vision of a greener UAE.
The Ghaf tree (Prosopis cineraria) is UAE’s most precious indigenous evergreen tree and is now sadly now an endangered species. Although it’s drought-tolerant and a master survivor of Middle East’s harsh climate, this national plant specimen is at risk due to rampant urbanisation and overgrazing by animals.
JA Jebel Ali Beach Hotel, Exit 13, Sheik Zayed, Jebel Ali Free Zone. 04 814 5555.