Just like that, Souq.com is now Amazon.ae

Amazon MENA performed a tech ‘switcheroo’ overnight with Souq.com completing the final phase of transition, emerging onto our browsers anew, as Amazon.ae.

It’s been part of the long term planning ever since Amazon acquired Souq, the homegrown tech success story, back in 2017.

Ronaldo Mouchawar, Cofounder of Souq, Vice President of Amazon MENA outlined the benefits for us users of the service, “Amazon.ae brings together Souq’s local know-how and Amazon’s global expertise, something we believe will be of significant benefit to UAE customers.”

The practicalities 

Currently, you should be able to log in to Amazon.ae with your old souq.com username and password. New users will need to set up a fresh account with Amazon.ae. Or if you already have an account with Amazon globally, you can use those credentials to access the new website or the app.

There’ll still be free shipping for orders over AED 100. You’ll still be able to browse products with prices listed in ‘AED,’ and pay in AED online or with cash on delivery.

Those selling on Souq.com will also experience a smooth transition to Amazon.ae. They’ll have access to the platform’s simplified listing tools, safe payment processing, promotional features to help them get discovered by customers, and assistance with logistics through Fulfillment by Amazon (FBA).

We did a quick price comparison between Amazon.com and Amazon.ae to rate price consistency. Come on down and see if The Price is Right

A pair of Bose headphones

Bose QuietComfort 35 Wireless Headphones II:

Even with a bit of error margin for currency exchange (USD 349 – AED 1282), it looks like Amazon.ae comes out a little cheaper here. 

If you’ve done you’re own research – please let us know how you’ve got on.

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