Shoppers, Dubai Summer Surprises returns

Dubai Summer Surprises, Summer Surprises, sale, shopping, bargains

It’s no surprise that Dubai Summer Surprises is back! The six-week shopping festival kicks off in June.

Starting on 21st June, Dubai Summer Surprises (DSS) bring nearly two months of sales, promotions and events – and probably some fireworks too!

For 22 editions, the Dubai Festivals and Retail Establishment (DFRE)-organised festival has satisfied our shopping needs by bringing bargains to the city’s shops, attractions, hotels and also tons of family entertainment.

Good news kids, with DSS our favourite yellow fella returns – Modhesh World is back with an indoor playground for everyone to enjoy. Deal of the Day makes a comeback too, so watch out for those one brand, one location flash sales. Live concerts and performances are promised too, as well as”life-changing prizes.” We can’t wait!

Ahmed Al Khaja, CEO of DFRE, says: “There is always great anticipation and excitement among the city’s residents and visitors for Dubai Summer Surprises, so we are very pleased to reveal this edition’s dates. As one of the most popular events of the Retail Calendar, the annual summer festival attracts visitors from all over the world, offering six-week of sales, chances to win and world-class entertainment.”

Make some room in your wardrobe and start saving now!

21st June-3rd August at locations around Dubai. We’ll keep you updated as the full calendar is revealed. You can also check out

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